Torque

Words Wong Kai Yi AMERGEROFUNEQUALS The largest deal at the time, DaimlerChrysler’s 2001 merger soon unravelled amid concerns that it was simplywasn’t workable for the two giants. CHECK MIRROR, LOOK BACK IN 2001, DAIMLER-BENZ’S US$38 BILLIONMERGER WITH CHRYSLER BROUGHT US CARS LIKE THEMERCEDES SLK/CHRYSLER CROSSFIRE. ALACK OF SYNERGYAND REPORTS OFUNSUCCESSFUL INTEGRATION SOONDERAILED THE PARTNERSHIP,WHICH ENDED IN EARLY-2007. 80 F E B R U A R Y 2 0 1 9 WWW.TORQUE.COM.SG

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